Privacy Notice

Last updated: September 2025

About this Privacy Notice

This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing, associated with your visit to and use of services on our site.

1. The Basics

1.1. Who We Are

1.1.1. Ark Empowerment Ltd. offers professional services AI platform ("platform"). Our registered address is Dan 14, Ness Ziona, Israel, and our registration number is 516941747.

1.1.2. If you have questions about our company or your privacy, or want to exercise your rights, you can contact us at support@arkempowerment.com.

1.2. Our Role: Controller and Processor

Certain data protection laws, including the laws in the EU, differentiate between a party that determines why and how personal data is processed (called a "controller") and a party that processes personal data solely on the controller's behalf and according to the controller's instructions (called a "processor"). We are the controller in respect of the processing described in this Privacy Notice.

1.3. Definitions and Recommendations

1.3.1. When we refer to "services", we mean the functionalities and services provided through our informational website, such as obtaining information about us and registering for our newsletter.

1.3.2. When we refer to "personal data", we mean information that is defined as personal data under law. This includes information that identifies you directly or indirectly, including unique online identifiers.

1.3.3. When we refer to "you", we mean visitors to our website or other digital assets, as detailed in this Privacy Notice.

1.3.4. This Privacy Notice is meant to be read together with our Terms of Service, which you can find at http://arkempowerment.com/terms-and-conditions. In general, we recommend that you routinely review this privacy notice and your preferences on our site.

1.4. A Note on Legal Bases

Certain jurisdictions only allow the processing of personal data where a legal basis has been established. Under the UK and EU's General Data Protection Regulation ("GDPR"), the possible legal bases include (but are not limited): your consent, the processing is necessary to perform a contract with you, the processing is necessary to fulfill our legal obligations, or a company has a legitimate business interest to process your personal data. Where we are a controller, we only collect and process data where we have established a legal basis. Below you can find more details about specific legal bases.

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2. Personal Data We Collect, How We Use It, and Why

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Below is a description of the types of personal data we collect, how we use it, and the reason why we consider each use lawful. You have no legal obligation to provide us with personal data, but if you don't provide us with certain information, we may not be able to provide you with the associated services.

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2.1. Website Visitors

When you visit our site, we may collect the following types of data about you.

2.1.1. Communications

When you send us a message through the contact form on our site, or when you interact with our AI chatbot, we collect any data you provide, such as your name, company, email, and the content of your messages. When you sign up for our mailing list we collect your name and email address.

How We Use this Data: To respond to your message and to provide you with informational newsletters about our products and services. Additionally, when using our chatbot, we use the collected data to assist you when interacting with our chatbot, to communicate with you, to facilitate your subsequent registration and use of our platform, for fraud prevention, research, development, analytical, and archival purposes, and to improve, maintain, and provide our services.

Legal Basis: When we process this personal data to respond to your message or to facilitate subsequent registration and use of our platform and services, we do so based on the performance of a contract with you, our Terms of Service, or in order to take steps at your request prior to entering into a contract, the contract for our use of our platform. Processing your Personal Data to share our newsletters with you is based on your consent. You may withdraw your consent at any time by emailing us at support@arkempowerment.com. When we process this personal data for fraud prevention, research, development, analytical, and archival purposes, and to improve, maintain, and provide our services, we do so based on our legitimate interest to maintain our services safe and to further develop and improve our business and services.

2.1.2. Activity and System Data (Including Cookies)

When you visit our site, we automatically collect data about your computer or mobile device, including personal data such as your IP address, device ID, browsing history, usage data, metadata, and your activity on our site (e.g. what pages you visited, for how long, and what links you clicked on). For more information about the cookies we use and how to adjust your preferences, see the Cookies and Similar Technologies section below.

How We Use this Data: (1) to provide you with the site and services; (2) to review usage and operations, including in an aggregated non-specific analytical manner, develop new products or services and improve current content, products, and Services; (3) to prevent fraud, protect the security of our site and services, and address any problems with the site and/or services. In addition, we use analytics data for company and business management purposes, including customer retention and acquisition, analyzing usage patterns and predicting customer needs, identifying market and customer trends and preferences, and creating lookalike audiences that allow us to identify new potential customers. One of the tools we use to collect and analyze this data is "Google Analytics". For more information about how Google collects information and how you can control such use, see: www.google.com/policies/privacy/partners/.

Legal Basis: When we process this personal data to provide you with the site and services, we do so based on performance of a contract with you, our Terms of Service. When we process this personal data for developing and improving our products and services, review usage, and perform analytics, we do so based on your consent. When we process this personal data to prevent fraud and/or to protect the security of our site and services, we do so based on our legitimate interest.

2.2. Visitors to Our Social Media Pages

Visitors' Interactions - When you engage with our social media outlets, such as when you post on our Facebook, Instagram, LinkedIn, YouTube or TikTok page, like, share, comment or repost our posts, answer surveys, or similar activities, we collect the personal data you provide, such as the content of your post and the information available to us through your profile or account. The social media companies we use may also provide us with aggregate and analytical information about activity relating to us.

How we use this data: We may use this information to engage with you or respond to your posts and comments and to analyze the effectiveness of our social media efforts and to improve how we manage them, and for marketing purposes.

Legal Basis: When we process your personal data to engage with you or respond to your posts and comments and to, we do so on the basis of our legitimate interest to engage with and serve our audiences in an effective manner. When we process your personal data to improve our social media outlets or for marketing purposes, we do so based on our legitimate interest to effectively market our products and services, improve our services, and develop new ones.

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3. Our Marketing Activities

As described above, we may use personal data we collect for advertising and marketing purposes. We try to limit the marketing material we send to a reasonable and proportionate level. Below we describe how you can control the marketing material you receive from us.

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3.1. Email Marketing and Services Communications

3.1.1. We use your contact details to send you informational newsletters about our products and services if you have provided your consent. You may withdraw your consent at any time by emailing us at support@arkempowerment.com.

3.1.2. You can stop the delivery of all marketing emails by following the "unsubscribe" link in any messages we send you. Alternatively, you can contact us at support@arkempowerment.com to request to unsubscribe.

3.1.3. Note that we may need to contact you about administrative or service-related issues as part of the services we provide to you. This is not marketing communication and you will continue to receive these messages even if you opt-out of marketing emails.

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4. Sharing the Personal Data We Collect

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We share your personal data as follows:

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4.1. Service Providers

Below is a list of the types of service providers we use, the service each provides, and the types of data shared with each. All service providers have agreed to appropriate confidentiality and use restrictions.

Type of ServiceDescriptionPersonal Data SharedCloud ComputingWe use service providers that offer cloud computing services. They offer us space on their servers for us to store our files and programs and to provide our site.All personal data that we collect from you is stored on third party servers.Customer Relationship Management (CRM)We use an external CRM tool to help us keep track of our potential customers and information related to them, including their personal data.your name, company, position, email address, and phone number, and any information derived from your communications with us.Email Service ProviderWe use and independent vendor for email communicationAll data related to and content in your email communication.Email MarketingWe use an independent vendor to send out marketing emails on our behalf.your name and email address.Analytics ProvidersWe use a service provider to assist us with analytics services.Data collected automatically through our site, including IP addresses and cookie information, as further described in sections 2.1.2 and 8.AI ChatbotWe use third party AI tools to provide you with our chatbot.All personal data you provide in the communication with our chatbot.

4.2. Generative AI Service Providers

We use various generative AI service providers in order to provide you with the services, and will share data with them for that purpose. Such service providers may use the provided data for monitoring compliance with their applicable use policy and/or applicable laws.

4.3. Change of Ownership

If we are looking to sell our company, liquidate assets, or merge with another, we may share your personal data with other interested parties as part of negotiations toward that transaction. In such case, or where we do sell our company, your personal data shall continue to be subject to the provisions of this Privacy Notice.

4.4. Law Enforcement Related Disclosure

We may share your personal data with government agencies or other relevant parties, such as a law office or independent auditor: (i) if we believe that such disclosure is appropriate to protect our rights, property or safety (including the enforcement of the Terms of Service and this Privacy Notice) or those of a third party; (ii) if required by law or court order; or (iii) as is necessary to comply with any legal and/or regulatory obligations, such as audit requirements.

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5. International Transfers

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Some of our service providers may be located in countries other than your own. When we transfer your personal data internationally, we will do so safely and securely and in accordance with applicable law.

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5.1.

If you are located in the EU, when we share your personal data with third parties based outside of the European Economic Area ("EEA"), we will ensure that they sign agreements that require them to comply with applicable law, keep your data secure at similar levels to the level described in this Privacy Notice, and make sure that your data protection rights are protected. We will also implement the following safeguards:

5.1.1. When we transfer your personal data to Israel, we rely on the decision by the European Commission that says that those countries are considered to provide an adequate level of data protection.

5.1.2. When we transfer your personal data to entities in the US that are covered under the Data Privacy Framework, we rely on the decision by the European Commission that says that these entities are considered to provide an adequate level of data protection.

5.1.3. Where we transfer your personal data to other countries (if any), we (i) take additional security measures to protect the data and (ii) use specific contracts approved by the European Commission, known as the Standard Contractual Clauses, to give your personal data the same protection it has in the EEA.

5.1.4. Please contact us at support@arkempowerment.com if you would like further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

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6. Security

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The security of your personal data is our highest priority. We work hard to make sure that your personal data will be held securely and that it will not be shared or lost accidentally. However, it is impossible to guarantee absolute security. The security of your data also depends on the security of the devices you use and the way in which you protect your user IDs and passwords. The measures we take include:

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6.1. Technical Measures

The electronic safeguards we employ to protect your personal data include secure servers, firewalls, and antivirus protections. We encrypt data in transit using secure SSL protocols.

6.2. Access Control

We limit access to your personal data only to authorized personnel who have a need to know, including senior management, account managers, customer support staff, software developers and others. We review these permissions regularly and revoke an employee's access immediately after his/her termination. If such categories of authorized personnel are materially amended, we will endeavor to notify you either on the site or otherwise.

6.3. Internal Policies

We maintain and regularly review and update our privacy related and information security policies.

6.4. Personnel

We require employees to sign non-disclosure agreements according to applicable law and industry customary practice.

6.5. Database Backup

Our databases are backed up and verified regularly. Backups are encrypted and stored within the production environment to preserve their confidentiality and integrity.

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7. Your Rights - How to Control Our Use of Your Personal Data

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Depending on which laws apply, you have certain legal rights over your data. Below is some general information about rights that may apply to you but we recommend checking the law or consulting with a lawyer to understand what applies in your specific case. To exercise your rights, please contact us at support@arkempowerment.com. We may ask for reasonable evidence to verify your identity before we can comply with any request.

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7.1. Right of Access

You may have a right to know what personal data we collect about you. We may charge you with a fee to provide you with this information, if permitted by law. If we are unable to provide you with all the information you request, we will do our best to explain why. See Article 15 of the GDPR for more details, if your personal data is subject to GDPR.

7.2. Right to Correct Personal Data

You may request that we update, complete, correct or delete inaccurate, incomplete, or outdated Personal Data. See Article 16 of the GDPR for more details, if your personal data is subject to GDPR.

7.3. Deletion of Personal Data ("Right to Be Forgotten")

You may have the right to request that we delete your personal data. Note that we cannot restore information once it has been deleted. Even after you ask us to delete your personal data, we may be allowed to keep certain data for specific purposes under applicable law. See Article 17 of the GDPR for more details, if your personal data is subject to GDPR.

7.4. Right to Restrict Processing

You may have the right to ask us to stop processing your personal data. See Article 18 of the GDPR for more details, if your personal data is subject to GDPR.

7.5. Right to Data Portability

You may have the right to request that we provide you with a copy of the personal data you provided to us in a structured, commonly-used, and machine-readable format. See Article 20 of the GDPR for more details, if your personal data is subject to GDPR.

7.6. Right to Object

You may have the right object to certain processing activities. See Article 21 of the GDPR for more details, if your personal data is subject to GDPR.

7.7. Withdrawal of Consent

If we are processing your data based on your consent, you are always free to withdraw your consent, however, this won't affect processing we have done from before you withdrew your consent.

7.8. Right to Lodge a Complaint with Your Local Data Protection Authority

If you are located in the EU or UK, you have the right to submit a complaint to the relevant data protection authority if you have any concerns about how we are processing your personal data, though we ask that as a courtesy you please attempt to resolve any issues with us first.

7.9. Israeli Rights

If you're an Israeli resident, you may request, by contacting us at support@arkempowerment.com, to access your personal data, in accordance with Section 13 of the Privacy Protection Law, 1981 ("Privacy Protection Law"). If you find that such personal data is incorrect, incomplete, unclear, or outdated, you may request that we amend or delete it, in accordance with Section 14 of the Privacy Protection Law. Additionally, you may request the deletion of your personal data from our databases in accordance with Section 3 of the Privacy Protection Regulations (Provisions Regarding Information Transferred to Israel from the European Economic Area), 2023. We will act within a reasonable time to accept or reject your request, subject to and in accordance with applicable law.

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8. Data Retention

8.1.

We retain your personal data as long as necessary to fulfill each of the purposes we described above.

8.2.

When deciding how long to store personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized access, the purposes for which the personal data was collected, as well as applicable legal requirements. Please note that we may delete information from our systems without notifying you first. Retention by any of our service providers or subcontractors may vary in accordance with each business's retention policy.

8.3.

In some circumstances, we may store your personal data even after we're finished using it if required to do so by law, or to keep accurate records of our interactions in case there is a prospect of litigation relating to your personal data. In such cases, we will maintain the same security measures as described above.

8.4.

Please contact us at support@arkempowerment.com if you would like details about the retention periods for each type of personal data we process.

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9. Cookies and Similar Technologies

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9.1. What are Cookies?

A cookie is a small piece of text that is sent to your browser by a website you visit. This piece of text acts as a sort of tag, letting the website know that it's you (really, your device) that's visiting. There are other technologies that act similarly, like web beacons, pixel tags, and Device IDs for apps, but for simplicity's sake we'll refer to them all as "cookies".

9.2. First-Party / Third-Party Cookies

Websites can place their own cookies (called "first-party cookies") but can also place cookies from other sites (called "third-party cookies"). If your browser holds both first and third-party cookies for a given website, both the website and the third party are notified when you visit the site. We may place both first and third-party cookies on our site.

9.3. How We Use Cookies

While the specific names and types of cookies we use may change from time to time, they generally fall into one of the categories listed below.

Necessary

‍These cookies allow the site to work correctly. They enable your access to the site, move around, and access different services, features, and tools. These cookies cannot be disabled.

‍Functionality

‍These cookies remember your settings, preferences, and other choices you make (like placing an item in a shopping cart) in order to help personalize and streamline your experience.

‍Security

‍These cookies help us identify and prevent security risks. They may be used to store your session information to prevent others from changing your password without your login information.

‍Performance/Analytics

‍These cookies collect analytical information to help us understand how you use our site, for example whether you have viewed messages, clicked on links, and how long you spent on each page. This helps us improve our site to better suit your needs.

9.4. Third Party Cookies

In addition to our first-party cookies, we place cookies from the following third parties:

a. Google Analytics - for analytics purposes, as further detailed in Section 2.1.2 above.
b. Mixpanel - for analytics purposes.
c. Google Tag Manager - for analytics purposes.
d. Hotjar - for analytics purposes.

9.5. How to Adjust Your Preferences

Most web browsers are initially configured to accept cookies, but you can change the settings so your browser refuses all cookies or certain types of cookies. In addition, you are free to delete any existing cookies at any time. Please note that some features of the services may not function properly when cookies are disabled or removed. For example, if you delete cookies that store your account information or preferences, you will be required to input these each time you visit.

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10. Third-Party Services

You may have access to third-party services through our services. Please note that all use of third-party services is at your own risk and subject to such third party's terms and privacy policies. We do not take any responsibility for the performance of other services.

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11. Children

We do not knowingly process personal data from/of children under the age of eighteen (18). In the event that you become aware that an individual under the age of eighteen (18) has provided us with personal data without parental permission, please advise us immediately.

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12. Changes to the Privacy Notice

We may update this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business. We will place any updates on this webpage. Please come back to this page every now and then to make sure you are familiar with the latest version.

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